Our Story
Our Story
A family company, founded by a farmer and his dog.
Created by dog owners, for dog owners.
Founded in 1982, Pero is an award-winning, leading manufacturer of all-natural, high-quality pet foods. Pero’s foods are recognised as some of the best available, having won multiple global awards for excellence and quality.
Pero was originally developed as a result of our own dogs being reluctant to eat any available mainstream brands in the 1980’s. Having had enough of this problem, we took matters into our own hands and started blending our own natural dog foods, which became a massive hit with our dogs.
We do not use any artificial colours, additives or preservatives in our foods, and, today, our products are recommended by veterinary surgeons and all our recipes are 100% delicious and complete, as nature intended.
The Pero Way
The Pero way means we are an ethical, family run company that takes a stand against animal cruelty and unethical animal testing. All Pero/Truline products are certified cruelty free by PETA, and Pero is one of the very few companies to be recommended by Uncaged.
Our philosophy, values and nutritional expertise will keep your dogs healthy and active, from weaning, right into their twilight years.
Award Winning Pet Foods, Made in Wales.
We have won a number of industry awards for our pet foods, and most recently have won the prestigious Brand of the Year Award in the Best Dry Dog Food Category for 2023, topping more than 800 brands from 35 countries.
Truline, our ultra-premium brand, was rated the #1 best dog food brand for 2016 by the Dog’s Digest and has a very high rating of 77% on All About Dog Food.
