Our Story

A family company, founded by a farmer and his dog.

Award Winning Pet Foods, Made in Wales!

Founded in 1982, Pero is an award-winning, leading manufacturer of all-natural, high-quality pet foods. Pero’s foods are recognised as some of the best available, having won multiple global awards for excellence and quality.

Pero’s foods have won a number of industry awards, and most recently, has won the prestigious BRAND OF THE YEAR AWARD in the Best Dog Food Category for two years in a row, winning in 2018 & 2019, topping more than 800 brands from 35 countries.

#1 Best Dog Food Brand for 2016

Pero’s premium brand of foods, Truline, has also been rated as the #1 Best Dog Food Brand for 2016, by the Dog Digest, and has received 5 out of 5 stars from the independent online dog food review site, allaboutdogfood.co.uk

Based on our farm in Wales, Pero specialises in nutrition, ensuring pets only eat the best foods available to them. Our foods come highly recommended from dog owners up and down the country for their outstanding quality, and for providing exceptional and cost-effective nutritional value.

The Pero Way

The Pero way means we are an ethical, family run company that takes a stand against animal cruelty and unethical animal testing. All Pero/Truline products are certified cruelty free by PETA, and Pero is one of the very few companies to be recommended by Uncaged.

Our philosophy, values and nutritional expertise will keep your dogs healthy and active, from weaning, right into their twilight years.

Created by dog owners, for dog owners.

Pero was originally developed as a result of our own dogs being reluctant to eat any available mainstream brands in the 1980’s.

Having had enough of this problem, we took matters into our own hands and started blending our own natural dog foods, which became a massive hit with our dogs.

We do not use any artificial colours, additives or preservatives in our foods, and, today, our products are recommended by veterinary surgeons and all our recipes are 100% delicious and complete, as nature intended.