Ingredients

Vegetables & carbs

Alfalfa

Natural source of vitamins and alkalising minerals

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Nutrient-dense legume providing vitamins A, C, E, K, and minerals including calcium, magnesium, and potassium. Has mild alkalising properties beneficial for urinary health.

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Herbs & botanicals

Aniseed

Dogs naturally love the scent — and it aids digestion

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Dogs are naturally attracted to its distinctive scent, enhancing palatability. Also has carminative properties, helping reduce gas and bloating and soothing the digestive tract.

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Superfoods

Apple

Natural vitamins and gentle digestive support

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Provides natural fibre, vitamin C, and quercetin — a flavonoid with anti-inflammatory and antihistamine properties. Supports digestive health and oral hygiene.

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Vegetables & carbs

Barley

High-fibre grain to support digestive health

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One of the most fibre-rich grains, with a low glycaemic index for steady energy. Supports a healthy gut microbiome and aids regularity.

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Proteins

Beef

Protein-dense and packed with iron for active dogs

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Rich in complete protein, iron, zinc, and B12, supporting energy, immune health, and muscle repair. Provides the sustained energy working and active dogs need.

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Vegetables & carbs

Beet pulp

Prebiotic fibre for a balanced digestive system

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Fibrous material from sugar beet, providing both soluble and insoluble fibre. Feeds beneficial gut bacteria while firming up stools. A hallmark of quality dog food formulation.

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Superfoods

Blueberry

One of the richest antioxidant foods in nature

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Packed with anthocyanins among the most potent natural antioxidants. Helps protect cells from oxidative damage, supports brain health and cognitive function, and has anti-inflammatory properties.

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Vegetables & carbs

Brown rice

Wholesome whole grain for energy and digestion

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Retains its bran layer, providing fibre, B vitamins, and magnesium. Releases energy gradually. Easy digestibility makes it ideal for dogs with sensitive stomachs.

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Herbs & botanicals

Chamomile

Gentle calming herb for anxious dogs

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Contains natural compounds including apigenin with mild sedative and anti-anxiety properties. Also soothes the digestive tract and reduces inflammation.

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Proteins

Chicken

High-quality protein that supports strong muscles

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One of the most digestible animal proteins available and a natural source of glucosamine for joint health. Rich in essential amino acids, B vitamins, and phosphorus to maintain lean muscle and support healthy metabolism.

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Oils & fats

Chicken oil / poultry fat

Palatability and essential fatty acids

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Natural animal fats rich in linoleic acid, efficiently digested by dogs for energy. Significantly enhances palatability — one of the key reasons dogs love our recipes.

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Herbs & botanicals

Chicory root

Natural prebiotic and liver support

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One of the richest natural sources of inulin, a prebiotic fibre feeding beneficial gut bacteria. Also supports liver and gallbladder function and acts as a mild digestive tonic.

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Joint & mobility

Chondroitin

Keeps joints hydrated and cushioned

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Works alongside glucosamine to maintain the structural integrity of cartilage. Helps attract water into the joint, keeping it lubricated and providing cushioning during movement.

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Joint & mobility

Collagen

Structural protein for joints and connective tissue

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Fundamental to the structure of tendons, ligaments, cartilage, and skin. Supplementing collagen helps maintain the integrity of connective tissues, supports skin elasticity, and contributes to joint comfort.

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Superfoods

Cranberry

Urinary tract support and powerful antioxidants

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PAC content prevents certain bacteria from adhering to the urinary tract walls, a natural aid for UTI-prone dogs. Also rich in antioxidants supporting immune health.

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Superfoods

Dandelion

Natural liver and digestive tonic

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Supports liver function and gentle digestion. Acts as a natural mild diuretic, supports healthy bile production for fat digestion, and provides vitamins A, C, and K.

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Proteins

Duck

Novel protein ideal for sensitive or allergic dogs

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A novel protein many dogs have not been exposed to, excellent for food sensitivities. Rich in iron, amino acids, and B vitamins.

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Herbs & botanicals

Fennel

Gentle digestive aid and breath freshener

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A gentle carminative herb helping relieve bloating and digestive discomfort, while freshening breath naturally. Mildly sweet flavour enhances palatability.

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Oils & fats

Fish oil

Supporting healthy skin from the inside out

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Provides DHA and EPA omega-3 fatty acids, actively reducing inflammatory conditions in skin and joints, supporting brain health, and promoting coat lustre.

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Herbs & botanicals

Frankincense (Boswellia)

Ancient herb with powerful anti-inflammatory effects

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Active compounds inhibit inflammatory enzymes. Widely used in veterinary and human joint health supplements for centuries.

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Herbs & botanicals

Ginger

Natural anti-nausea and digestive aid

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Contains natural gingerols and shogaols that reduce nausea, soothe the digestive tract, and have anti-inflammatory effects. Helpful for dogs prone to car sickness or digestive upsets.

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Joint & mobility

Glucosamine

Building block for healthy cartilage

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A naturally occurring compound found in cartilage, one of the most widely studied joint-support ingredients in veterinary nutrition. Helps maintain and repair cartilage tissue, reducing stiffness and supporting comfortable movement.

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Oils & fats

Goose fat

Highly digestible fat with a rich flavour

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Naturally rendered animal fat that is highly palatable and digestible. Provides a dense energy source and essential fatty acids.

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Superfoods

Green lipped mussel

Natural source of joint-supporting compounds

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Uniquely rich in a range of omega fatty acids including ETA, with exceptional anti-inflammatory properties for joint tissue. Also naturally contains glucosamine and chondroitin.

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Herbs & botanicals

Green tea

Antioxidant protection at a cellular level

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Extremely rich in catechins, natural antioxidants that protect cells from oxidative damage linked to ageing and disease. Mild anti-inflammatory properties.

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Herbs & botanicals

Hawthorn berries

Traditional heart and circulation tonic

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Supports cardiovascular health — helps improve circulation, regulate heart rhythm, and reduce oxidative stress in heart tissue.

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Proteins

Krill

Tiny but mighty — omega-3s and natural antioxidants

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One of the richest sources of omega-3 fatty acids (EPA and DHA) in a highly bioavailable form, plus astaxanthin — a powerful natural antioxidant. Supports joint health, coat condition, and brain function.

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Joint & mobility

L-Carnitine

Supports fat metabolism and heart health

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Plays a key role in transporting fatty acids into the mitochondria to be burned for energy. Supports healthy weight management, heart muscle function, and exercise performance.

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Proteins

Lamb

Rich, flavoursome protein with natural iron and zinc

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A naturally rich source of protein, iron, and zinc, supporting healthy red blood cells, immune function, and skin health. Lower in common allergens than chicken, good for dogs with sensitivities.

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Oils & fats

Linseed (flaxseed)

Plant-based omega-3s and fibre

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The richest plant-based source of ALA omega-3 fatty acids, supporting coat condition, heart health, and skin. Also provides both soluble and insoluble fibre for digestive health.

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Gut health

Malt extract

Aids digestion and enhances taste naturally

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Provides easily digestible carbohydrates and supports the activity of digestive enzymes. Also contributes a mild, naturally sweet flavour that improves palatability.

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Herbs & botanicals

Milk thistle

Supports liver health and detoxification

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Active compound silymarin helps protect liver cells from damage, supports regeneration of liver tissue, and aids the body's natural detoxification processes.

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Joint & mobility

MSM

Organic sulphur to reduce inflammation

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A naturally occurring organic sulphur compound important for maintaining connective tissue in joints. Natural anti-inflammatory properties ease stiffness and discomfort in working dogs or those with early-stage joint changes.

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Herbs & botanicals

Nettle

Iron-rich herb supporting blood and skin

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Naturally rich in iron, vitamins A and C, calcium, and magnesium. Anti-inflammatory properties traditionally used to support skin and coat health.

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Vegetables & carbs

Oats

Slow-release whole grain with calming properties

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Rich in beta-glucan fibre supporting digestive health and moderating blood sugar. Contains magnesium and B vitamins that support nervous system function.

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Proteins

Ocean fish (white fish)

Highly digestible, gentle on sensitive stomachs

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Easily digested, low in fat, and hypoallergenic. Ideal for dogs prone to digestive upset, skin sensitivities, or food intolerances. Provides high-quality protein without common allergens.

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Herbs & botanicals

Parsley

Natural breath freshener and kidney support

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Naturally high in chlorophyll to neutralise odours including bad breath. A gentle diuretic supporting kidney function and urinary health. Contains vitamins A, C, and K.

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Vegetables & carbs

Peas

Plant protein and fibre in a small package

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A natural source of plant protein, dietary fibre, and vitamins A, B, C, and K. Supports digestive health and adds nutritional density without excess calories.

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Herbs & botanicals

Peppermint

Cooling herb that freshens breath and soothes digestion

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Natural menthol helps soothe the digestive tract, reduce nausea, and freshen breath. Distinct aroma also has mild calming properties.

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Proteins

Pork

Tasty alternative protein, great for variety

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A nutritious and often novel protein, useful for dogs with sensitivities to common meats. Provides a complete amino acid profile and thiamine for healthy nerve function.

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Vegetables & carbs

Potato

Gentle, grain-free carbohydrate for sustained energy

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Naturally grain-free and easy to digest. Provides sustained energy, potassium for heart and muscle health, and vitamin C. Complements sweet potato in our grain-free range.

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Gut health

Prebiotic FOS

Nourishes gut flora for better digestion

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Natural plant-based prebiotics that stimulate the growth of beneficial bacteria like Lactobacillus and Bifidobacterium. Improves nutrient absorption, supports immune function, and reduces risk of digestive upsets.

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Gut health

Prebiotic inulin

Natural prebiotic fibre from chicory

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Feeds beneficial bacteria in the large intestine, supporting a healthy and balanced microbiome. Also helps regulate bowel movements and can reduce bloating and gas.

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Gut health

Prebiotic MOS

Feeds the good bacteria in your dog's gut

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Derived from yeast cell walls, selectively feeds beneficial gut bacteria. Also helps prevent harmful bacteria from attaching to the gut wall, supporting a healthy and resilient digestive system.

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Gut health

Psyllium husks

Powerful soluble fibre for gut regularity

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One of the most effective natural sources of soluble fibre, absorbing water in the gut to regulate digestion. Soothes the gut lining, supports healthy bowel movements, and is particularly beneficial for sensitive digestion.

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Superfoods

Pumpkin

Natural digestive soother rich in beta-carotene

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Naturally high in soluble fibre to regulate digestion, soothing both loose stools and constipation. Rich in beta-carotene, potassium, and vitamin C.

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Superfoods

Rosehip

Vitamin C powerhouse for immunity and joints

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Contains more vitamin C than almost any other plant source, supporting immune function, collagen production, and joint health. Natural plant compounds studied for anti-inflammatory effects on joints.

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Herbs & botanicals

Rosemary

Natural antioxidant and cognitive support

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Rich source of natural antioxidants including rosmarinic acid and carnosol. Anti-inflammatory properties and shown to support memory and cognitive function. Also acts as a natural preservative.

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Herbs & botanicals

Sage

Natural antimicrobial with antioxidant properties

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Contains rosmarinic acid and other natural compounds with antimicrobial and antioxidant effects. Supports oral health, immune system, and has traditionally been used to aid digestion.

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Proteins

Salmon

Omega-rich fish protein for coat and brain health

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Provides complete protein packed with omega-3 fatty acids (EPA and DHA), actively supporting brain function, reducing inflammation, and promoting a shiny coat. Gentle on sensitive digestion.

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Oils & fats

Salmon oil

Omega-3s for coat, joints, and brain health

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One of the most bioavailable sources of EPA and DHA omega-3 fatty acids. Actively reduces inflammation, supports cognitive function, promotes joint flexibility, and creates a noticeably shinier coat.

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Superfoods

Seaweed / kelp

Natural iodine for thyroid and coat health

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Natural sources of iodine essential for healthy thyroid function and metabolism. Also supports dental health by reducing plaque and tartar.

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Superfoods

Spirulina

Superfood algae for immune support

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One of the most nutrient-dense foods on the planet. Rich in protein, B vitamins, iron, and powerful antioxidants including phycocyanin, which actively supports immune function and reduces inflammation.

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Oils & fats

Sunflower oil

Omega-6 fatty acids for healthy skin

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Natural source of linoleic acid (omega-6), essential for maintaining the skin's barrier function. Light and easily absorbed, complements the omega-3s from salmon oil.

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Vegetables & carbs

Sweet Potato

Slow-release energy and a fibre powerhouse

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A nutritionally dense complex carbohydrate providing slow-release energy. Rich in beta-carotene (converts to vitamin A), fibre for digestive health, and vitamin C for immunity.

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Vegetables & carbs

Tapioca

Grain-free starch, ideal for sensitive digestion

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Naturally grain-free, gluten-free, and very easy to digest. A clean energy source without the inflammatory potential of wheat or corn. Ideal for our Super Sensitive recipe.

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Herbs & botanicals

Thyme

Natural antimicrobial supporting respiratory health

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Contains thymol, a natural antimicrobial compound supporting immune health, oral hygiene, and respiratory function. Also has antioxidant properties.

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Proteins

Trout

Freshwater fish packed with omega-3s

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Rich freshwater fish protein high in omega-3 fatty acids supporting coat health, reducing joint inflammation, and boosting brain function. Primary protein in 80/20 Fish at 73%.

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Proteins

Turkey

Lean, easily digestible protein for muscle and energy

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Turkey is a naturally lean white meat providing high-quality protein to support lean muscle mass and healthy body condition. Highly digestible, making it great for sensitive stomachs. Rich in B vitamins that support energy metabolism.

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Superfoods

Turmeric

Anti-inflammatory spice for joints and immunity

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Curcumin is a widely studied natural anti-inflammatory supporting joint health, immune function, and digestive health. Also has antioxidant properties protecting against cellular damage.

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Proteins

Whole egg

Nature's most complete protein source

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Often called the gold standard protein, with a near-perfect amino acid profile and exceptional biological value. Also supplies vitamin D, choline for brain health, and lutein for eye health.

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Gut health

Yeast extract & brewer's yeast

B vitamins and natural flavour from yeast

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Natural sources of B vitamins (including biotin for coat health), minerals, and amino acids. Support energy metabolism, healthy nervous system, and immune response. Also enhance flavour for fussy eaters.

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Joint & mobility

Yucca extract

Natural anti-inflammatory and odour reducer

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Contains natural steroidal saponins with anti-inflammatory properties that help ease joint discomfort. Also naturally reduces the odour of stools.

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